The Green Claims proposal, COM(2023) 166 (CELEX 52023PC0166), was presented in 2023. It would have required companies to substantiate explicit environmental claims and to have many of them checked before use. It has not been adopted. Negotiations have been stalled since mid-2025, so there is no application date. Check the official file on EUR-Lex for the latest status of the proposal.
The proposal was meant to sit beside the consumer-law reform. That reform, Directive (EU) 2024/825, has applied since 27 September 2026 and is described on a separate page. A headline about a green-claims law often points at one of those two texts. EmpCo is in force. This proposal is not. Treating them as a single instrument leads companies either to prepare for a pre-approval step that does not exist, or to overlook the consumer-law bans that do.
In outline, the proposal described a method for explicit environmental claims, a verifier, and rules for environmental labels. Those ideas may return in a later text. They are not obligations today. A textile brand does not have to send a claim to an EU verifier under this proposal. It does have to meet EmpCo when it speaks to consumers, and textile labelling law when it states fibre composition.
The distinction that matters in day-to-day work is simple. Do not cite this proposal as if it had a start date. For a green claim already printed on a garment, the pages that describe duties in force are EmpCo and textile labelling. If the institutions take the file up again, the status of this page should change with the official record.