Social Impact
Education is the best investment in children
Investing in the future of children, their families and local communities, through Scholarship, Healthcare and Community.
Social Impact
Impact that grows with every order
At JOYNN, social impact is not a one-off donation or a temporary project. It is built into the product: every order with a JOYNN product label contributes to programmes in the region where the product was made. The QR code on the label shows where the money goes.
2%
For every product, 2% of the purchase value goes to Scholarship and Healthcare as standard. The Community programme works per project and is chosen by the customer.
How the money flowsScholarship
Further education at the JOYNN Academy, whatever the family can afford.
From the fixed 2%2Healthcare
Yearly screenings and preventive care for primary school pupils.
From the fixed 2%3Community
Projects for a healthy living environment, chosen by the customer.
Per project, chosen by the customer1
Scholarship
From the fixed 2%
JOYNN invests in education, because it is one of the foundations for giving children a better future.
The Scholarship programme is for children whose parents cannot pay for further education. For many of them, a Scholarship is the difference between having to start work early and continuing to learn and build a better future.
How it works
- JOYNN works with local primary schools in Sialkot.
- Schools nominate pupils who have the ambition and ability to keep learning, but whose parents cannot pay for further education.
- With a Scholarship they follow a course at the JOYNN Academy and build a future with more opportunities.
Good education changes lives. It improves the chance of work, gives families perspective and contributes to the development of the region.
2
Healthcare
From the fixed 2%
For primary schools, JOYNN has developed a programme to detect common illnesses and health problems early and treat them preventively.
The Healthcare programme helps children grow up healthy, with preventive care and timely medical support. To make care accessible and structural, the programme works in three steps.
Three steps
- Yearly health screenings for all pupils.
- Regular health education and preventive programmes at school.
- Referral to specialist care when needed.
Good health is the foundation for learning, growing and dreaming. By spotting problems early, we strengthen the wellbeing of pupils, their families and the community they grow up in.
3
Community
Per project, chosen by the customer
Building a strong community is essential for a healthy society and for people's wellbeing.
The Community programme is separate from the fixed 2% and works per project. A customer, such as a retailer, company or school, chooses a project with JOYNN that fits the region and its own goals.
How a project comes about
- Community projects come on top of the fixed contribution to Scholarship and Healthcare.
- The customer decides, together with JOYNN, on the goal, budget and location of the project.
- An example: clean and safe drinking water at schools in the region, with education on hygiene and health.
Access to clean and safe drinking water is the basis of a healthy learning environment, for children and their families.
First steps
It started in Sialkot
In Sialkot (Pakistan), where our first manufacturer produces, the programmes have started in practice, together with local schools and partners.
10 November 2025
Visiting the Gaushia Model School
JOYNN was warmly welcomed at the Gaushia Model School, where women have put their hearts and souls into building a school in a struggling area. We saw the impact they make every day.
Read the report
11 November 2025
Opening of the JOYNN Academy
The JOYNN Academy in Sialkot officially opened. This is where pupils with a Scholarship continue their education.
Read the report
Next step
Healthcare at three schools
JOYNN is starting the Healthcare programme at the Gaushia Model School and two other schools. The programme was developed together with the Imran Idrees Group in Sialkot.
Read the report
In other countries too
Your own Community project
JOYNN starts locally, but the model works anywhere. In countries where there is no JOYNN Hub or local programme yet, we can set up Community projects together.
A retailer, company or organisation can start an extra project with JOYNN that connects to its own customers, employees or the country where its products are made. For those projects too, we show where the money goes.
Stories from the chain
A hub writes about its own country. JOYNN publishes the story after review.
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