Purpose
The association exists so that the direction of JOYNN is not set by customers alone. Members keep the public purpose in view: transparent products, from design to the person using them, with textiles as a large part, and contributions to impact programmes.
How members influence the direction
Members vote. They are consulted on the direction. The board is drawn from that membership and answers to it. Influence is personal: it is the member who votes, not their employer.
Governance
The operating company runs the platform. The association sits above it. Member groups, such as member, council, board or honorary member, decide what a person can see and do. Those groups are roles on the association, not separate companies.
Yearly report
Each year the association reports on contributions to impact programmes. The report is part of the accountability to members, next to the vote and the consultation.
The member count and the contributions to impact programmes are published from the association's own records, so the page does not keep a hand-typed number.
Yearly contribution
- Member€25.00 per year
What JOYNN stands for
The 10 JOYNN values
Ten values on which the association and the platform are built.
Independence
JOYNN is an independent, transparent and democratic organisation. With manufacturers, it works on sustainability, circular products and social impact, using the JOYNN Index and a transparent product label.
Responsibility
In today's supply chain, nobody takes responsibility for a product, least of all at the end of its life. The cost of waste and environmental damage ends up with society. JOYNN brings that responsibility back into the chain.
The new generation
The future belongs to children, and we carry a great responsibility for their well-being. JOYNN invests in them through programmes for education, healthcare and the community.
Stimulating start-ups
Young entrepreneurs with good ideas can shape the new economy. The platform gives them room for creativity and entrepreneurship.
The supply chain
Circular products that do not harm people or the environment can only be made together. The linear model in the supply chain no longer works. JOYNN helps, starting with the manufacturers.
Creating social impact
Impact works when it is thoughtful and meaningful. Especially with initiatives for children, customers are glad to contribute, because they see the difference it makes for young people and their community.
A circular platform
Anyone who wants to choose sustainably and responsibly finds manufacturers on JOYNN who produce ethically and with care for the environment. JOYNN wants to raise awareness and also change the supply chain itself.
Product life
Most products end up in landfill or an incinerator. From the design stage, it should be clear how a product fits into a circular economy: reused, recycled or given a new purpose.
The JOYNN Index
How sustainable a product really is shows in its score on the index. That score gives manufacturers a reason to improve, and encourages responsible production.
Transparency
With the QR code on the product, customers follow the journey of what they bought, and see which impact programmes are linked to it and what they achieve locally.
More about JOYNN
The association is one side of JOYNN. Read why JOYNN exists, how the chain is changing and where the money goes.
1
Vision
Change the product chain, not just the product.
2
The changing market
Transparency is turning from ambition into obligation.
3
Introducing JOYNN
Sustainable producers, connected directly with their customers.
4
The problem
The problems lie in how the chain is organised.
5
Follow the money
Every product shows where the money goes.
6
Organisation
A healthy revenue model, with the association above it.
7
Start local, scale up
Started in Sialkot, designed to grow worldwide.

