Introducing JOYNN
Together towards a circular economy
JOYNN helps customers who are looking for sustainable products and want to actively contribute to a circular economy. To make that possible, JOYNN connects the most sustainable producers directly with its customers.
JOYNN has developed an index that shows how sustainable products and producers really are. JOYNN also offers services that make the move to a circular economy possible.
The products are fully transparent and linked to social impact programmes, through which JOYNN invests in future generations. JOYNN wants to inspire customers to take on the challenge of a circular economy together.
A match with sustainable manufacturers
The most sustainable producers, without unnecessary links in between.
The JOYNN Index
Shows how sustainable a product and its producer really are.
Services for the transition
Product passport, labels, import and one platform for the whole chain.
2% to social impact
From every product with a JOYNN label, traceable through the QR code.
I am a…
Choose your role. Each page shows what JOYNN gives you and which parts of the platform you use.
I am a
Manufacturer
Show how responsibly you produce, and find new buyers.
I am a
Brand
Your catalogue, production orders, and the EU passport.
I am a
Wholesaler
A direct match with sustainable manufacturers.
I am a
Retailer
A transparent range of your own, from studio to shop floor.
I am a
Company or club
Responsible buying, from workwear to teamwear with your logo.
I am a
Government
Sustainable and circular procurement, backed by product data.
I am a
Consumer
Scan the label and read the product's journey.
I am a
NGO or auditor
Grade People, Process and Product, then sign off.
I am a
Individual member
Have a say in where JOYNN is going, and get 10% off selected products with a JOYNN Product Label.
See it on a real product
Live example
Scan this shirt
Scan the QR code for the passport of this demo product.
Scan the QR code, or open the passport here. It is a real JOYNN passport for the demo product.
Live example
Chain map
The route of the demo product, built from the public passport: fibre, the companies on the way, and the person wearing it.
Fibre
Fabric
What this party records
- Bio cotton jersey 180 Marine
Latest news
Published notes from JOYNN. Stories from hubs live on the Impact page.
The ban on destroying unsold clothes reaches the recycler
Since the summer, large brands may no longer destroy unsold clothing. At Frankenhuis in Almelo, new garments still turn up in the waste. The inspector tells Trouw that recycling counts as destruction unless the fibres become new textile.
Read
Due diligence has arrived: show the chain
A 20 September 2026 briefing from ILLÆSA says the question is no longer what due diligence is coming. It is what a company can show: risk-based work, and proof that forced labour is not in the product.
Read
The Digital Product Passport Registry is now live
Marking an important milestone in making the DPP a practical reality for businesses
Read
The shadow side of fast-fashion recycling
On 11 May 2026 CNN showed what happens in Panipat, India, to clothes from charity bins. A million tons a year are spun into yarn and rugs there. For some of the workers, their health pays the price.
Read
New EU rules to stop the destruction of unsold clothes and shoes
By 2050, there will be more plastic in our oceans than marine life. And plastic has a notoriously long life in landfills. We meet entrepreneurs discovering new ways to retrieve plastic from our waterways, turning it into fuel or back into plastic again. Others look to reduce single-use plastic in our daily lives, by working on alternative materials.
Read
Joynn’s Mission to Impact Children’s Healthcare
Health as a foundation Joynn’s primary objective is to maximize its impact on as many children as…
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The first Joynn product label in collaboration with Muta
The first Joynn productlabel Building a Transparent Platform Creating a platform for transparency is a significant challenge,…
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Visiting the woman chamber of commerce in Sialkot
Visiting the woman chamber of commerce in Sialkot in Pakistan Joynn’s Commitment to Social Impact and Female…
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The first Joynn Index for Your Sportswear Manufacturer
The first Joynn index Your Sportswear Manufacturer is proud to be the first company to launch the…
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Presentation at the Gaushia Model school
Visiting the Gaushia Model school On November 10, 2025, Joynn was warmly welcomed at the Gaushia Model…
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Opening off the Joynn academy in Sialkot Pakistan
Official Opening Joynn academy sialkot pakistan The Joynn Academy was officially opened on November 11, 2025, when…
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What is Corporate Social Responsibility (CSR)?
What is Corporate Social Responsibility (CSR)? This video clip tries to give competent but also entertaining answers to this question. The video is part of series “in a little green bag” at the University of St.Gallen, Switzerland.
ReadThe ban on destroying unsold clothes reaches the recycler
Since the summer, large brands may no longer destroy unsold clothing. At Frankenhuis in Almelo, new garments still turn up in the waste. The inspector tells Trouw that recycling counts as destruction unless the fibres become new textile.
ReadDue diligence has arrived: show the chain
A 20 September 2026 briefing from ILLÆSA says the question is no longer what due diligence is coming. It is what a company can show: risk-based work, and proof that forced labour is not in the product.
ReadThe Digital Product Passport Registry is now live
Marking an important milestone in making the DPP a practical reality for businesses
Read