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Transparency becomes the new norm

About

The product label


Transparency that enables circularity.
Joynn’s product label connects the entire supply chain – from manufacturer to consumer – with clear information that makes circular choices possible.

Because only with the right data can we truly produce and consume responsibly.

That’s why Joynn starts at the source: the manufacturer. Even before production begins, it’s clear how a product will be reused, recycled, or repurposed. Together, we create real impact.

Circular. Transparent. From origin to new purpose.

How the product label is connecting

The supply chain

Product transparency

How it works

The product label

Providing comprehensive information about the sustainability and circularity of the product through the Joynn Index. The product label also indicates where it was manufactured, by whom, and highlights its social impact.

1 The product label

Social impact

Consumers can see how the product is connected to social impact, benefiting children, families, and local communities. The programs focus on scholarships, healthcare, and support for social housing.

2 Social impact

QR Voucher system

With the QR voucher system, consumers can track the money spent on social impact and see the effects it has on the next generation.

3 Follow the money

Consumer decision

A consumer will appreciate the product when they can see on what kind of social impact it attached to and how the money is spend. This will create more involvement and that their decision matters.

4 Consumer decicion

Circularity

To promote circularity, the product label offers information on various methods for recycling, reusing, upcycling, or repurposing the product. This information aims to encourage sustainable practices that help reduce waste in our communities.

5 Circularity

Why change is needed

Stories

Can We Build a Sustainable Textile Industry?
Tracing the journey of sustainability from the early 2000s to today, from being almost unknown to becoming a part of…
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Biodegradable Packaging Solutions for a Better Planet
What if packaging could do more than protect—what if it could help heal the planet? In this eye-opening video, we…
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Solve the textile waste with Science
By 2050, there will be more plastic in our oceans than marine life. And plastic has a notoriously long life…
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Recycling fashion: The town turning waste into clothes
Recycling fashion: The town turning waste into clothes- BBC News​
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Can we really recycle our old clothes?
Every year, nearly 100 billion items of clothing are produced – and 65% of them end up in a landfill…
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OECD Guidelines on Responsible Business
The OECD Guidelines for Multinational Enterprises on Responsible Business Conduct are recommendations addressed by governments to multinational enterprises. They aim…
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