Wake Up call - future of humanity
@MindcogMarketResearch
In this latest episode of The Insights Lounge by Mindcog, we sit down with Mr. Kanwarpreet Singh, Sustainability Leader (Strategy and Operations), Inter IKEA Systems BV, The Netherlands. With over 20 years of experience, Mr. Kanwarpreet shares powerful insights into the real challenges and future of sustainability in the textile world.
We begin by tracing the journey of sustainability from the early 2000s to today, from being almost unknown to becoming a part of everyday business decisions.
In this discussion, we unpack:
• How sustainability thinking has evolved from 2000 to now
• Differences in sustainability practices across Europe and Southeast Asia
• The cost vs sustainability dilemma that brands face every day
• Practical Advice for Businesses Starting Out
• What can small brands do today that actually makes a difference?
• How businesses can start reducing their carbon footprint with low-cost, high-impact actions
• What data + mindset shifts can do for your carbon footprint strategy
• Why recycling textiles is still struggling to scale despite tech breakthroughs
• The consumer vs regulation push: who’s driving the change more?
• Can India’s price-sensitive market be a game-changer in sustainability?
• Personal learnings and how to balance profitability, compliance, and impact