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Consumers

Consumers

A consumer can make conscious decisions when provided with correct product information about sustainability and circularity.

Shared

Responsibility

A consumer can only take responsibility when supply chains and governments start to provide circular products and solutions.

Consumer awareness

The demand is already present and will grow even more as awareness increases regarding the importance of circular products.

  • Providing product information
  • Involving consumers on the platform
  • Creating greater awareness about circular products
  • Sharing information about the significance of a circular economy.
  • Responsibility can only be fostered if the consumer can choose what to buy.
  • Understanding where you make your purchases.
  • Promoting circular products on social media.

Consumers will purchase more consciously when product information is accessible.

Motivation for change

The product is not only about circularity, but also about social impact.
It is clear that we need to change, but it also requires the right motivation.

  • Consumers do not want to purchase products that harm the environment or exploit people.
  • Consumers should be able to transparently see how they contribute to social impact.
  • To change the linear economy model together.
  • With the product information, understanding the product loop.
  • Information about the product and where to take it when it is no longer in use.

The product label information can influence motivation, as a consumer will primarily decide based on price but will also take the information into consideration when making a purchase.

supply chain

Transparancy

Transparency is key to making decisions and understanding that what you purchase matters.

Advantages

Membership

The membership for consumers is free of charge and vital for building a community. The main driving force behind the demand for circularity will be the consumers, as they ultimately decide what to purchase.

Advantages 

Becoming a member means joining a circular movement for transparent products with a social impact.

  • No membership fee
  • Encouraging the circular economy
  • Being part of a community and sharing knowledge.
  • Investing in the next generation
  • Collaborating on the product journey
  • A platform for inspiration for a sustainable future with tangible results
  • The choice to purchase products that do not harm the environment or people.

The ultimate goal is that the membership of all consumers will create even more incentive for the supply chain to focus on circularity.

Inspiration for a sustainable future

The 10 Joynn values

1. Independency

Joynn is an independent, transparent, and democratic organization that collaborates with manufacturers to tackle challenges in sustainability, circular products, and social impact through a unique Corporate Social Responsibility policy. The organization’s goal is to enhance the circular economy by utilizing a Joynn Index and maintaining transparency with a product label.

1. Independency

2. Responsibility

In the current supply chain, products are moved without anyone taking responsibility for them, especially at the end of their life cycle. Consequently, the costs of waste and environmental impact are shouldered by society, hidden from the consumer’s view, while profit drives the market. Joynn is creating the responsibility and accountability in the supply chain.

2. Responsibility

3. The new generation

The future truly belongs to the children, and we carry an immense responsibility towards ensuring their well-being and success. Joynn is dedicated to investing in the new generation through a variety of impactful social programs like scholarship, healthcare and social housing.

3. Investing new generation

4. Stimulate start-ups

Young entrepreneurs with promising ideas have the potential to drive innovation and shape the new economy, and Joynn can actively stimulate this process on the platform, fostering a vibrant environment for creativity and entrepreneurship.

4. Stimulate start ups

5. Supply chain

Bringing business together on a platform to work on circular products that aren’t harmful for the environment and people is only possible if we work together. The current linear model in the supply chain is not working and Joynn wants to assist by starting with the manufactures.

4. work with the supply chain

6. Create social impact

Customers will appreciate social impact when it is done in such a thoughtful and meaningful manner that it truly creates a positive influence. Especially when it is focused on initiatives for children, it becomes an impact that customers are genuinely happy and eager to contribute to, knowing that their involvement is making a difference in the lives of young individuals and the community at large.

6. Creating social impact

7. Circular platform

If a customer is interested in sustainable products and making environmentally responsible choices, then JOYNN is the ideal platform to explore. We collaborate with manufacturers who value sustainability, ethical production, and eco-friendliness. Joynn aims not only to enhance consumer awareness but also to fundamentally change the supply chain dynamics.

7. Circular platform

8. Product life

Most of the products, when they reach the end of their life cycle, typically end up in a landfill or get incinerated. We ought to carefully consider how the products we create will eventually fit into a circular economy, where materials are reused, recycled, or repurposed, thereby reducing waste and conserving precious resources.

8. Product life

9. The JOYNN INDEX

Knowing how sustainable a product really is will depend on the score of the index that evaluates various factors related to environmental impact and resource usage. By doing this, we not only encourage manufacturers to actively work on improving their scores within the Index, but we also aim to foster a sense of responsibility towards more sustainable practices.

9. The joynn index

10. Transparency

Customers will have the opportunity to track the journey of their purchased products. They can also monitor the impact programs associated with these products in a clear and transparent manner. This will be made possible through the use of QR codes placed on the products, allowing for easy access to information about their origin and the positive effects they have on local communities.

10 Transparency