Skip to content Skip to footer

Marketing

Marketing

The marketing focuses on bringing circularity to the attention of consumers, governments, companies, brands, retailers, and others to create awareness and demand for circular products with social impact.

marketing tool

Social media

Most people recognize that the traditional linear production model is unsustainable and harms the environment. Joynn uses social media to boost consumer awareness and encourage the supply chain to embrace circular products, driving demand for manufacturers to produce them.

Marketing and promotion

Attracting customers to the Joynn platform:

  • Utilizing social media to promote circular products with a social impact.
  • Customers scanning a Joynn label can see how circular a product is and can share that in their social media networks.
  • Targeting different customer segments.
  • Attending fairs to promote the Joynn platform for our members.
  • Leveraging our network to promote Joynn and generate more demand.

The primary goal of all marketing activities is to shift demand towards circular products.

The Joynn product label

Marketing is not just about selling products but about providing solutions. The growing awareness among consumers, governments, and companies about the need for solutions is evident.

The Joynn product label enables the display of these solutions and facilitates marketing efforts that benefit the supply chain.

Transparency is essential, not only for providing information through the QR code but also for building networks. The larger the network grows, the faster the transition will occur toward a circular economy.

Circular

Product

A product will sell itself by how it is produced and what it stands for. People will resonate with products made with a passion for the environment and for the benefit of humanity as a whole.

Make a difference

Real stories

To see or read real stories about the kinds of changes that are occurring is highly motivating for everyone involved. Sharing a story is very powerful and serves as the best marketing for circular products with a social impact.

Progress results

Social impact programs are a significant aspect of the narrative.
The future belongs to the children, and these programs will inspire consumers and the supply chain to effect change.

  • The Scholarship Impact Program with the Joynn Academy
  • How healthcare can greatly improve the lives of families
  • Social housing projects that transform basic living conditions.
  • Informing about innovations and developments that will alter products and supply chains.
Inspiration for circularity

The 10 Joynn values

1. Independency

Joynn is an independent, transparent, and democratic organization that collaborates with manufacturers to tackle challenges in sustainability, circular products, and social impact through a unique Corporate Social Responsibility policy. The organization’s goal is to enhance the circular economy by utilizing a Joynn Index and maintaining transparency with a product label.

1. Independency

2. Responsibility

In the current supply chain, products are moved without anyone taking responsibility for them, especially at the end of their life cycle. Consequently, the costs of waste and environmental impact are shouldered by society, hidden from the consumer’s view, while profit drives the market. Joynn is creating the responsibility and accountability in the supply chain.

2. Responsibility

3. The new generation

The future truly belongs to the children, and we carry an immense responsibility towards ensuring their well-being and success. Joynn is dedicated to investing in the new generation through a variety of impactful social programs like scholarship, healthcare and social housing.

3. Investing new generation

4. Stimulate start-ups

Young entrepreneurs with promising ideas have the potential to drive innovation and shape the new economy, and Joynn can actively stimulate this process on the platform, fostering a vibrant environment for creativity and entrepreneurship.

4. Stimulate start ups

5. Supply chain

Bringing business together on a platform to work on circular products that aren’t harmful for the environment and people is only possible if we work together. The current linear model in the supply chain is not working and Joynn wants to assist by starting with the manufactures.

4. work with the supply chain

6. Create social impact

Customers will appreciate social impact when it is done in such a thoughtful and meaningful manner that it truly creates a positive influence. Especially when it is focused on initiatives for children, it becomes an impact that customers are genuinely happy and eager to contribute to, knowing that their involvement is making a difference in the lives of young individuals and the community at large.

6. Creating social impact

7. Circular platform

If a customer is interested in sustainable products and making environmentally responsible choices, then JOYNN is the ideal platform to explore. We collaborate with manufacturers who value sustainability, ethical production, and eco-friendliness. Joynn aims not only to enhance consumer awareness but also to fundamentally change the supply chain dynamics.

7. Circular platform

8. Product life

Most of the products, when they reach the end of their life cycle, typically end up in a landfill or get incinerated. We ought to carefully consider how the products we create will eventually fit into a circular economy, where materials are reused, recycled, or repurposed, thereby reducing waste and conserving precious resources.

8. Product life

9. The JOYNN INDEX

Knowing how sustainable a product really is will depend on the score of the index that evaluates various factors related to environmental impact and resource usage. By doing this, we not only encourage manufacturers to actively work on improving their scores within the Index, but we also aim to foster a sense of responsibility towards more sustainable practices.

9. The joynn index

10. Transparency

Customers will have the opportunity to track the journey of their purchased products. They can also monitor the impact programs associated with these products in a clear and transparent manner. This will be made possible through the use of QR codes placed on the products, allowing for easy access to information about their origin and the positive effects they have on local communities.

10 Transparency